Posted on 06/27/2008 10:45:06 AM PDT by APRPEH
Suit alleges Trademark Infringement, Deceptive Trade Practices, Consumer Protection Act Violation and others. NASHVILLE, Tenn., June 27
NASHVILLE, Tenn., June 27 /PRNewswire/ -- On Wednesday, attorneys for NAMESAFE filed a Federal Complaint in the Middle District of Tennessee against identity theft protection company LifeLock asserting that LifeLock and its CEO Todd Davis attempted to steal the trademark and deceptively divert traffic from search engine users intending to go to NAMESAFE.com. The suit alleges various violations of Trademark Laws and the Tennessee Consumer Protection Act, as well as other causes of action, asserting that LifeLock has attempted to lead unsuspecting consumers who may have intended to go to Namesafe.com to LifeLock.com instead.
"We have discovered that LifeLock has been sponsoring advertisements on most major search engines including (among others) Google, Yahoo, Lycos, MSN, Dogpile, and AOL, that deceptively led consumers to Lifelock.com. Specifically, when you searched 'Namesafe.com' in any major search engine, you found an advertisement that said 'Namesafe.com' but when you clicked on it, you were not directed to the official site for NAMESAFE (www.namesafe.com), but rather to our competitor, LifeLock.com," said NAMESAFE founder and CEO David Ridings. "It is one of the most bizarre attempts to steal a company brand and its costumers that I have personally seen. Ironically enough, we consider it a form of 'corporate identity theft' from a company that is in the business of protecting identities, and we really could not tolerate it. Having said that, we expect it will stop today."
The suit filed Wednesday, June 25, 2008, seeks statutory damages and attorney fees, as well as injunctive relief for the wrongful use of the NAMESAFE brand, and the deceptive/misleading advertising practices.
“CEO Todd Davis attempted to steal the trademark and deceptively divert traffic from search engine users intending to go to NAMESAFE.com.”
Oh the hypocrisy!
Just did a test on yahoo and google. its not working like he says it was
All these companies are shysters. Don’t use ‘em.
I went to High School with Todd Davis. Interesting guy, but it looks like he may be in a tad bit of trouble.
I have a partner who uses LifeLock. He’s been very happy with them. Not sure about the other stuff going on.
At the risk of stepping on feelings, Lifelock is not what is seems,nor will it live up to its claims! The Namesafe trouble is the 3rd Bit of trouble for the scam artists at the top! Experian is suing them for ilegally putting fraud alerts on members accts,creating havoc with their own customers credit! New Jersey State is suing them for fraud also. Identity theft is real, and growing. Many financial sell a weak version of protection,but they still leave the brunt of chores to the consumer. IMHO, there is one that stands and delivers...PrepaidLegalServices. They combine Agressive credit monitoring with real investigators(KrollAmerica) to stop criminals with REAL top-rated law firms across the country to handle everything from will and irs audits to traffic tix to LLC’s. If you want more info,email me!
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