If you read the article in the entirety, they seem to be suceeding where others are not. Murdoch has a boss who seems to think things out and act accordingly without the constraints and baggage other media executives seem to have.
There is very strong emphasis on the next, but not completely known step of utilizing the Internet. They are making strong and expensive exploratory effort.
Keep in mind the article is in Forbes. There is definite synergy between News Corp and Forbes. I think Murdoch tried to buy Forbes but was turned down with a counter offer of a joint venture. That is now operational with a Saturday morning Forbes on Fox and we don't know hoe there is cooperation on the Fox Business network.
Murdoch IS the Boss.
Thanks Bert. Much appreciated.