[Utah Binger]

And a Mother’s day ping to all.

Wrapping himself in the “Only True Church” magic underwear, Joe Cannon comes forth with his sanctimonious denials of the roots of this “Holier Than Thou” empire having discovered the current marketing buzz word term “branding” as they rise above it all in claiming their ownership of the brand.

The marketing department would have been proud. (twenty years ago)

[JRochelle]

Suppose several engineers at General Electric invented an electric motor and decided that their product was superior to other similar products produced by the company. This group of engineers decides then to break away from General Electric and form a new company called Fundamental General Electric or FGE for short. How would General Electric react to this? Would it feel that its brand equity was being diminished or stolen? Of course they would. And they would be right.

Interesting statement. That logic would make the LDS Church a corporation.

They should take em to court!