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There's no reason that Rush would have to move exclusively to satellite radio. He could stay on AM and FM stations at the same time.

It made sense for Stern to move completely to satellite radio to avoid all the FCC fines because of his content.

It makes no sense for Rush to limit his market to the relatively few people that subscribe to satellite radio.

The same arguments were being made about Cable-TV Vs Rabbit-Ears TV. Digital media is changing rapidly. In a very short few years you will have updated weather, traffic, routes, business news, news, talk, music, audio entertainment, etc. The NAB is trying to squash these changes and it is making them look really bad. They better start embracing the new digital media or die. AM/FM radio as you know it now is dead. It is on life support and will be unplugged soon. The FCC, being proded by politicians, is trying to stop the digital media in its tracks. The NAB lobby is huge, and advertisers in the traditional media (AM/FM) does not want changes.