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Katie Couric: Right Anchor at Wrong Time
Advertising Age ^ | 09-06-2007 | brian Steinberg

Posted on 09/07/2007 7:07:58 AM PDT by toddlintown

As she broadcasts from Baghdad and Damascus this week, making what is arguably her biggest stab at "serious" news-anchordom, it's plain to see Ms. Couric has little to do with the venerable -- and increasingly out-of-sync -- traditions of the evening news program. While her makeup may be a tad off as she broadcasts from war-torn Iraq, interviewing generals, villagers and Army regulars, Katie remains the perky inquisitor. Her style seems more appropriate for soccer moms and boomers still trying to be hip, not the creaky oldsters who typically flock to the evening newscasts.

(Excerpt) Read more at adage.com ...


TOPICS: Culture/Society; Extended News
KEYWORDS: cbs; perky
Take the time to read this take on the Perky one from an advertising perspective. A lot of truth here.
1 posted on 09/07/2007 7:08:03 AM PDT by toddlintown
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To: toddlintown

Well,
I hear there’s one more opening on “The View”.


2 posted on 09/07/2007 7:14:30 AM PDT by GulfBreeze (Support America, Support Duncan Hunter for President.)
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To: toddlintown

Little Katie Koran is not right for anything, including America, just like Dan Rather and CBS itself.


3 posted on 09/07/2007 7:15:56 AM PDT by EagleUSA
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To: toddlintown
Maybe Ms. Colic could have a daily show from Iraq. Turn the news over to somebody else, and do a show just on Iraq. Kind of like "Nightline" started after the hostage taking in 1979.

Just a thought.

4 posted on 09/07/2007 7:17:01 AM PDT by Izzy Dunne (Hello, I'm a TAGLINE virus. Please help me spread by copying me into YOUR tag line.)
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To: toddlintown
Katie Couric’s Gender Bias: Female Correspondents Getting 40 Percent Less Airtime

Has that changed, I wonder...?

5 posted on 09/07/2007 7:20:09 AM PDT by mewzilla (Property must be secured or liberty cannot exist. John Adams)
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To: toddlintown

The management at CBS has one over riding requirement for their news people, a Liberal point of view. Katy has that. All the rest is fluff.


6 posted on 09/07/2007 7:23:50 AM PDT by preacher (A government which robs from Peter to pay Paul will always have the support of Paul.)
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To: toddlintown

Katie will be gone sometime in early 2008.


7 posted on 09/07/2007 7:26:38 AM PDT by PBRSTREETGANG
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To: preacher
Katie broadcasting from one of Baghdad's upscale burkha shops...


8 posted on 09/07/2007 7:27:27 AM PDT by COBOL2Java (The Democrat Party: radical Islam's last hope)
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Comment #9 Removed by Moderator

To: toddlintown
Everyone from President Bush to a lowly army sergeant addresses her by her first name (Who calls Brian Williams "Bri," or Charles Gibson "Chuck"?), as if she's part of the family (she has been talking to people at the breakfast table for years, after all).

Children, especially disagreeable ones are always addressed by their first names.

CBS ought to run the broadcast at a time when younger viewers (we mean 49 and below) are home from work. Force the affiliates to move the newscast to 7:30.

Katie has been reading DNC talking points at breakfast to soccer Moms, etc. but now the remote is in the hands of the men.

Hint to CBS and whoever wrote this for Advertising Age: There is a reason why Dr. Phil and Oprah come on "before" the Evening news.

Every time the show goes to commercial, we are bombarded with ads for drugs, pills and other solutions to the ravages of time. Media buyers apparently believe Ms. Couric's viewers are achy and wheezy. They also have restless legs, prostate trouble, breathing problems, too much cholesterol and are at risk for having a heart attack. They need Advair, Requip, Lipitor and Lunesta. Even an ad for Oreos shown during the "Evening News" features a grandfatherly figure trying to teach a child how to dunk the famous cookies.

Reminds me of how we used to joke about the Lawrence Welk Show being sponsored by Geritol, Polident, Poligrip, Centrum Silver and Depends.

10 posted on 09/07/2007 7:37:52 AM PDT by N. Theknow (Kennedys: Can't drive, can't fly, can't ski, can't skipper a boat; but they know what's best for us)
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To: EagleUSA

Poor Kewpie... just doesn’t get any respect from the people she looks down upon...


11 posted on 09/07/2007 7:54:39 AM PDT by theDentist (Qwerty ergo typo : I type, therefore I misspelll.)
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To: toddlintown

Fox canceled its reality show about a blond bimbo trying to make it as an anchorwoman after one episode, because it was too similar to CBS version of the same show, “The CBS Evening News”.


12 posted on 09/07/2007 7:54:46 AM PDT by nhoward14 (Fred Thompson will get it DUN DUN in 2008!)
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To: nhoward14
Wow! It really was canceled after 1 show?

Of course the whole premise was ridiculous but it did give BOR a chance to interview her about the show while he was leering and drooling at the same time. Who says Bill can't multi-task?

13 posted on 09/07/2007 8:47:23 AM PDT by toddlintown (Five bullets and Lennon goes down. Yet not one hit Yoko. Discuss.)
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To: toddlintown

It sure was.

http://www.cnn.com/2007/SHOWBIZ/TV/08/24/tv.fox.anchorwoman.ap/index.html


14 posted on 09/07/2007 10:40:03 AM PDT by nhoward14 (Fred Thompson will get it DUN DUN in 2008!)
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To: toddlintown

Katie Couric: Right Anchor for Wrong Boat


15 posted on 09/07/2007 3:18:30 PM PDT by DaveyB (Ignorance is part of the human condition - atheism makes it permanent!)
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