The Chevy Impala/Caprice was a cash cow. They dropped it.
Olds made fantastic cars, the line was dropped.
Boo-ick caters to the >70 crowd who will be dead in a few years.
Clever moves, eh?
Well, despite the demographics, I drove Buicks for over 10 years in my 40’s.
Back in the late 80’s, GM, Ford and Chrysler commissioned a study called “zero defects”. It was supposed to reveal why Toyota had a 60% lowed fect rate then US cars. The answer? Unions.
There is little doubt that GM has made many management blunders over the years —the biggest being the blurring of its brands.
For example, Cadillac should NEVER have been allowed to market a truck, SUV or otherwise, and Cadillac’s entry-level sedan should be presently priced around $100k —no less. This would leave the $50k-100k price point for Buick, the $30k-50k price point for Olds, and the below $30k for Chevrolet. If those segments were still held, GM’s quality would not have slipped over the years as the prices would have paid for top-notch materials and workmanship.
Saturn should have been left to its original purpose —cheap, hi-quality cars to compete head-on with the imports.