In thinking about your post I realized that the auto industry itself, at least here in the US, has become politized. Driving a "Prissy Pious Prius" (or PPP, or just plain pee) demonstrates the drivers commitment to Liberalism, for example. And Apple v. PC (while I don't care for windows, I care even less for macs) is another obvious example of Liberal v Conservative in the marketplace.
An interesting thing about socialism and communism - EVERYTHING is political, and we're heading down that road.
Sigh.
Anyway, if these start-ups can produce an ecologically sound yet fun car that aims itself at conservatives - or even at just plain people - they should sell well. Provided they don't look like gay frogs on wheels.