[HamiltonJay]

Looks like SONY taking the console price hit for Blu Ray in its PS3 has been successful in terms of helping them win the HD format war.

Hurt them in terms of game console sales initially, but helping them win the much more lucrative and important in terms of profit, HD format war.

[HamiltonJay]

Europe will likely decide which format wins the long run, US is largely sitting out the war, waiting to see who wins.