My company (Boehringer-Ingelheim Pharmaceuticals) has our very first Super Bowl commercial airing in the fourth quarter. It won't win any awards for cleverness or humor. We were bummed when we saw it last week.
"It won't win any awards for cleverness or humor. We were bummed when we saw it last week."
So far they've been pretty bad IMO. The Go Daddy one did make me wanna move to marketing though.
I don't know that Pharma Co's need humor or cleverness. What is the product they are selling?
I know the bald dude in the Heart ad.