[Bernard]

Presumably, this campaign will be roughly as visible as last years, which seemed to appear only in newspapers and in posters hung in newspaper lobbies

So, the newspapers are going to spend it on each other - what a great way to increase advertising revenue for the industry., and appear to reduce the slide in advertising revenues.

[neverhillorat]

Spend the money in a media that is dead to find new readers? OK
The old saying, pigs get turned into bacon, was never more true when gleefully we watch Major Newspapers slowly die. Major TV is close behind. Why? First, they are losing news hounds to talk radio and the Internet. They don`t report the news, they try to make it. Once smart readers figured that out, see you later. (I used to get the Oregonian, WSJ, and the Sunday LATIMES and Dallas Morning News. Now I get no paper. Bet I`m not alone)
Second, cause we are gone,the ads in Newspapers aren`t don`t work. Advertisers cut back and tried different ways to get customers. Newspapers, arrogant as they are, responded to the loss of ad dollars by, you guessed it, raising rates! Bottom line, don`t buy stock in the NYT.