Posted on 02/01/2007 3:16:22 AM PST by billorites
A furious Boston Mayor Thomas M. Menino vowed yesterday to throw the book at the masterminds behind a guerrilla marketing campaign gone amok that plunged the city into bomb-scare pandemonium and blew nearly $1 million in police overtime and other costs.
As city and state attorneys laid groundwork for criminal charges and lawsuits, cops seized 27-year-old Arlington multimedia artist Peter Berdovsky, who posted film on his Web site boasting that he and friends planted the battery-wired devices, and Sean Stevens, 28, of Charlestown. Both were jailed overnight on charges of placing a hoax device and disorderly conduct.
“This is outrageous activity to get publicity for a failing show,” said Menino, referring to the battery-operated light-up ads for the Cartoon Network’s “Aqua Teen Hunger Force,” which sparked at least nine bomb scares in Boston, Cambridge and Somerville.
Menino promised to sue Turner Broadcasting Co., the Cartoon Network’s parent company, and criminally prosecute Berdovsky and anyone else responsible for the devices, and to petition the FCC to pull the network’s license.
Attorney General Martha Coakley was put in charge of the case and said the companies behind the promotion would be investigated. She said the felony charge of planting a hoax device could be broad enough to allow prosecution even if the stunt’s sponsors did not intend a panic.
“To do this kind of placement of devices the way it was, an individual had to know or should have that it was going to create the kind of panic it did,” Coakley said last night during a press conference.
Panic was the order of the day in Boston as city, state and federal investigators, police and bomb units raced through the city seeking 38 of the devices, in some cases destroying them as a precaution.
Shutdowns affected Storrow and Memorial drives, the Longfellow and Boston University bridges and Interstate 93, while extra Coast Guard patrols were seen at Rowes Wharf and at commuter ferries.
“I cannot state strongly enough the seriousness of this offense,” said Suffolk County District Attorney Daniel Conley. “Commerce was disrupted, transportation routes were paralyzed, residents were stranded, relatives across the nation were in fear for their loved ones here in the city of Boston.”
In a statement, Turner Broadcasting said the light-emitting devices pose no danger and are part of a 10-city outdoor marketing campaign for the cartoon program. A Boston police spokesman said the company did not have permits to place the signs in the city.
“We regret that they were mistakenly thought to pose any danger,” the Turner statment said.
All told, the cost of extra police and activating the city’s anti-terror command center will cost Boston $800,000 to $1 million in damages, an angry Menino estimated.
Gov. Deval Patrick said he was not impressed by the apology from Turner Broadcasting.“I am deeply dismayed to learn that the devices are a part of a marketing campaign. This stunt has caused considerable disruption and anxiety in our community,” he said.
The bomb scare reports began about 8 a.m. when a MBTA worker reported a package with wires and tubes protruding from it that was stuck on a steel girder under Interstate 93 at Sullivan Square Station in Charlestown. The devices, featuring characters with raised middle fingers, had magnetic backs and were affixed to metal.
The reports spread throughout the day to the Boston University and Longfellow bridges, Downtown Crossing, the intersection of Stuart Street and Columbus Avenue, the intersection of Massachusetts Avenue and Memorial Drive in Cambridge, the McCarthy Overpass on the McGrath O’Brien Highway in Somerville and at a comic book store in Brighton.
The discovery of two more devices last night at the Massachusetts College of Art prompted another brief evacuation. By the end of the day, investigators had recovered 14 of the 38 devices believed to be placed in the Boston area and urged the public to report the whereabouts of others.
Just after three p.m., two bomb-sniffing dogs swept through City Hall, spending 16 minutes in Menino’s office. “It is outrageous, in a post 9/11 world, that a company would use this irresponsible marketing scheme,” Menino said.
So, today we find out that Berdovsky was following the police bomb squad around, filming them removing the devices as if they were bombs, without informing them that they were harmless. He stood by and let the city be paralyzed and filmed it all for his little guerrilla marketing campaign...
The plot thickens!
Nice try. What year are you in Mass Art??? Having attended several of your graduations I can say that the vast majority of your so-called classmates are mentally ill!
Were you a vaudevillian way back in your prime?
They were plainly harmless, the cops should know this once examining the devices, without waiting to be "informed."
Clearly the bomb squad was not aware that the devices were harmless. This was obvious to Berdovsky as he taped them removing the devices as if they were bombs. He could have stopped the whole business and saved everybody a lot of grief by coming forward, explaining what the devices were, where they were placed, and why. Instead he chose to let the city be paralyzed for a day.
So, even if you contend that the initial plan to set the devices out was not intended to generate publicity by causing a police response, and I have pretty much given up on convincing some folks of that, clearly Berdovsky's decision to let the police response move forward as if these items were bombs generated publicity by causing a police response.
And, of course, Berdovsky just happened to be there with his camera to tape it all... Funny how that worked out, isn't it?
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