See, the point is that the marketing ploy wasn't INTENDED to create a terrorist scare hoax - you've read too many of the early stories and not enough of the later ones.
"Wasn't intended"???
ONE OVERPASS
TWO BRIDGES
ONE UNIVERSITY BASEMENT
http://www.foxnews.com/story/0,2933,236337,00.html
at least he / she / it has finally stopped claiming they were "wrapped" packages.