In terms of friendly relations with the media, Ford ranked high............
Who cares?
They portrayed him as a dumb jock stumble bum. A guy that had played too much football without a helmet. For the media and Republicans that is "friendly" relations. If they considered him a threat (i.e. someone who might be tough to beat by a Dem), they would have been as viscious as they were with Reagan.
And the media went 90% for Carter in the 76 election.