I don't like him either, but I wish she would campaign on real issues of importance. There are a lot out there that do mean a lot to the American people. Immigration reform has real meaning especially to Floridians. She could address social security and medicare, including prescriptions since there is a large elderly population in Florida who cares much more about this than gay marriage. I would guess emergency preparedness is also of concern to Floridians, as well as things such as the budget crisis, funding for the war in Iraq (which is being held up for this amendment), crime, etc.
She needs to distinguish herself from him in these areas of importance, not try to paint him as soft on gay marriage. That's a loser for sure, as many conservatives are opposed to this amendment.