The good Rabbi is right on the target. His only sins (in this article) are sins of ommission. I would be very surprised if this dominance of superficial dating criteria was solely a male attribute. Just as surely as this phenomenon exists outside the Jewish community, it exists in females as well as males.
This is a particularly American problem, and a particularly 21st century American problem at that. I don't know what the answer is, but the problem is more than evident.
I think Rabbi Schmuley is basically right, but my problem is the implicit assumption: that there are goodlooking women who mostly offer looks, and more average looking women who offer more of substance.
That's a false dichotomy. There are many goodlooking women who are of substance. I see both men and women make this assumption, and I just never saw it that way.