Are these little people the ones actually purchasing the cereal? Not hardly, it's their parents that are. Just because Timmy or Suzy see it on TV and want it doesn't mean they are going to get it. It's the parents' job to decide what food will or will not make it to their cupboards and refrigerator and that's the way it should be.
Yes that is the way it should be, but these people believe they know better than parents how to do the job.
CSPI has threatened to sue Kellogg and Viacom Inc. if they do not stop advertising food high in sugar and fat on the Nickelodeon children's television channel during certain hours.""
SOOOOOOOO--- STOP all advertising and see how long Nickelodeon keep going.
The kids are going to eat something for breakfast. I just can't wait until the environazis have driven all the dairies out of business, and there is no milk for any child's cereal, with or without sugar.