The media is lazy and elitist.
It doesn't care about getting the story right, as much as it cares about attention.
While this case applies to wrestling, it can and does apply to many many other topics as well.
I agree with you that the media is lazy, but why cover a written storyline like it's real? The wrestling guys make money putting on a show. They're whining because outlets won't cover their silly storylines like they cover the NFL. Actually, they don't want NFL coverage, complete with stories about athletes using steroids and getting kicked out over contract disputes, about three wrestlers sharing an apartment to make ends meet because only the top stars get decent money. They don't want to reveal what the actual contract payouts are or how they figure out who will win the next title match based on ratings. They want someone to go to the matches, then write about them as if they were actual sporting events, and they want the coverage in the sports section instead of the entertainment section. They want reporters to do interviews, not with the real performers, but with their characters they're playing on stage. Imagine if you got an assignment to interview Daniel Radcliffe, but when you got there, he was in his Harry Potter robes, and insisted he was really Harry Potter, and did the entire interview as Harry Potter. Then, Warner Brothers insisted that he really was Harry Potter, and you'd better run the interview as "an interview with Harry Potter." That's what pro wrestling wants.