"How about people that do things that society needs? How about beautiful prose about humanity at its best?"
It doesn't sell. No blood, no guts, no attraction. "Nothing to see, move along, now. Over there: see the blood spatters? Yeah, there! Buy that!"
I am a selfish man. I expect my journalists to introduce me to something new and enchanting. Repeating political dogma leaves me bored, and feeling left out.