Posted on 11/23/2005 8:28:04 AM PST by Tenny
XM Aims to Neutralize Sirius, Stern Fight for Listeners Heats Up With New Ad Campaign Featuring DeGeneres, Bowie
By BRIAN STEINBERG
November 14, 2005; Page B8
Meanwhile, Sirius is seeking to woo fans of Mr. Stern by promoting his arrival at the service in January. The company recently distributed a raunchy 60-second trailer by email to about 825,000 Stern fans, as well as members of the media. Created with Havas's Euro RSCG Worldwide, the sexually suggestive trailer also has started running before R-rated films in selected movie theaters and will continue until Dec. 29. Sirius expects to be active in the fourth quarter promoting Mr. Stern and channels associated with him, a company spokesman says. The overall competition is "going to be like the Coke-Pepsi thing," predicts Edward Boches, chief creative officer of Mullen, the Interpublic Group agency that is devising XM's new campaign. Both companies have alliances with a range of celebrities and entertainment providers, but Mr. Stern is proving to be a pivotal figure in the battle for listeners.
The radio jock "will unquestionably help Sirius take some market share in the fourth quarter," says Craig Moffett, who follows the industry for Sanford C. Bernstein. "But on balance Howard Stern is probably going to do more good than harm for XM, because his presence will expand the category."
(Excerpt) Read more at online.wsj.com ...
What do you guys think?
I don't see myself paying for radio any time soon.
Baba Booey!
I have Sirius in my car. I listen to music and old timer radio shows. The day I pay extra to hear this moron is never!
That's what I used to think until I got XM on my new Buick last year. Now I won't do without it and will get it on my truck soon.
Balloon knot.
I listen to FoxNews, CNBC and AmericaRight Radio on my XM.
I love Stern and own Sirius stock.
Go listen to NPR, ya hippie!
That said, I saw somewhere that XM has about 8-9 times as many subscribers as CDRadio/Sirius. I believe Sirius is betting the farm on Stern and I think it is a big mistake because Stern has nowhere near the popularity he once had.
Stern's show is often downright hilarious. It's also downright disgusting.
They signed him a few years ago, at the peak of his popularity. Now. . .he's a has been.
Can you say, "Albatross" ???
lol, what does Savage call him? The Balloon Man? hahaha...
Ah bew ah bew ah bew ah bu-Kaki.
Interesting to hear these things. I suppose there was a time when I thought I'd never pay for television too. I've had many rentals that had XM. I spent most of the time searching for something to listen to rather than actually listening to anything. Come to think of it, I do the same thing on my cable television now. As Seinfeld pointed out, it's not important what's on but what else is on.
It is up to Sirius to decide if he is worth $500mil. Other than that, I think satellite is a perfect home for Stern.
I got tired of listening to him belch and fart so I turned the radio down so I could hear myself do the same thing.
I outgrew Stern years ago. It was fun for awhile, but he needs Jackie and Billy West to come back.
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