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'CMAs' give CBS a sweet sweeps edge (Commander-in-Chief a distant 4th at 9pm)
MediaLife Magazine ^ | 11/16/05 | Diego Vasquez

Posted on 11/16/2005 9:22:09 AM PST by LdSentinal

Country music may not be as hot as it was at this time last year, but it could still help CBS to a November sweeps victory.

CBS’s three-hour coverage of the 39th annual “Country Music Awards” averaged a 5.4 overnight rating among viewers 18-49 last night, up 35 percent over CBS’s season-to-date average on Tuesday nights.

CBS usually averages a 4.0 in the demo on Tuesdays. That big bump gives CBS an edge over ABC as the two head into the final two weeks of sweeps in a dead heat among viewers 18-49. Through Monday night, CBS led with a 4.4 average rating and a 12 share, just ahead of ABC’s 4.3/12. ABC averaged just a 3.2 last night.

Last night’s 5.4 rating for the “CMAs” was actually down 8 percent from a 5.9 rating for the awards show last year, probably because the night is much more competitive than last year.

Since then, two highly rated shows among 18-49s, Fox’s “House” and NBC’s “My Name is Earl,” have started dominating the 9 p.m. timeslot. That means a tougher time for any sweeps stunts that may have aired there in the past.

In fact, next Tuesday ABC has a stunt of its own lined up, the “American Music Awards.”

CBS led last night among 18-49s with a 5.4 average rating and a 13 share. NBC finished second at 4.8/12, Fox third at 4.0/10, ABC fourth at 3.2/8, the WB fifth at 2.2/5 and UPN sixth at 1.9/5.

At 8 p.m., CBS averaged a 4.8 rating for the first hour of the “CMAs.” NBC was second with a 4.2 for “The Biggest Loser” and Fox third with a 3.1 for “Bones.”

During the competitive 9 p.m. hour, CBS led with a 5.9 average for the second hour of the CMAs, the highest-rated hour of the night. Fox was second that hour with a 4.9 average for “House,” NBC third with a 4.5 for “My Name is Earl” (5.1) and “The Office” (4.0) and ABC fourth with a 3.4 for “Commander-in-Chief.”

NBC took the lead during the 10 p.m. hour with a 5.7 average for “Law & Order: SVU.” CBS was a close second with a 5.4 for the final hour of the “CMAs” and ABC third with a 3.4 for “Boston Legal.”

CBS also took the night among households, averaging an 11.1 rating and a 17 share. NBC was second at 7.8/12, ABC third at 6.9/10, Fox fourth at 6.8/10, the WB fifth at 3.3/5 and UPN sixth at 2.9/4.


TOPICS: Culture/Society; News/Current Events
KEYWORDS: abc; cbs; cma; countrymusic; geena; hillary; liberal; nielsen; ratings; show
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1 posted on 11/16/2005 9:22:10 AM PST by LdSentinal
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To: LdSentinal

Lets hope that NBC's anti-Minutemen show tonight ends up in last place as well.


2 posted on 11/16/2005 9:25:29 AM PST by SengirV
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To: LdSentinal

I knew that Hillary in Chief was going to bomb really fast.

The question now is, how long the liberals running the network will keep this propaganda running.



3 posted on 11/16/2005 9:27:23 AM PST by Proud_USA_Republican (We're going to take things away from you on behalf of the common good. - Hillary Clinton)
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To: Proud_USA_Republican
As long as advertisers keep shelling out money to keep that show afloat. Anyone know who/what is advertising on C-in-C?
4 posted on 11/16/2005 9:29:42 AM PST by mewzilla (Property must be secured or liberty cannot exist. John Adams)
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To: LdSentinal
Watch for Hillary to become a "lifelong C&W fan" now.


5 posted on 11/16/2005 9:32:08 AM PST by martin_fierro (< |:)~)
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To: Proud_USA_Republican
how long the liberals running the network will keep this propaganda running

I'm guessing it will be cancelled in the Dec 2008 timeframe. By then they will know if the show's concept "worked" or not.

6 posted on 11/16/2005 9:33:00 AM PST by ClearCase_guy
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To: LdSentinal

C in C headed for the dung heap.


7 posted on 11/16/2005 9:34:47 AM PST by caisson71
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To: Proud_USA_Republican

I watched one episode. Some goodies:

When the press started following her children to school, Geena summoned the press corps together and said to stay away from her kids, 'Got it?' And the press corps was wide-eyed. And of course, they stop. Yes, for the woman pres they stop.

She launches this invasion of some small Latin American country which required tricky behind the scenes maneuvering with the rightfully elected but ousted president. No bad publicity. No raging from the opposition. No demonstrations in the street.

Of course it was successful. She waited in the Oval Office clear into the night for the good news. As the camera rolls out to a larger view of the room from above, she is on one couch, and her husband on the other couch with the daughter lying asleep with her head in her DAD'S lap. It was a true, blue feminist image.


8 posted on 11/16/2005 9:35:48 AM PST by Madeleine Ward
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To: Madeleine Ward

As I told my wife, the show is obviously fiction as a woman can never be President...

(i am writing this from my shed)


9 posted on 11/16/2005 9:40:48 AM PST by Pondman88
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To: LdSentinal
ABC fourth with a 3.4 for “Commander-in-Chief.”

Hillary in the White House is a national nightmare. Not many people are going to volunteer to watch that.

10 posted on 11/16/2005 9:43:56 AM PST by RJL
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To: Pondman88

Of course a woman can be president. Just look at Jimmy Carter...Oops, did I say that? I guess I will be back in the shed.


11 posted on 11/16/2005 9:44:06 AM PST by Hayzo
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To: Madeleine Ward
So far this season she invaded 2 countries to stop an execution and to intervene in a disputed election.

Good liberal reasons to invade.

12 posted on 11/16/2005 9:47:37 AM PST by Semper Paratus
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To: Semper Paratus

My Name is Earl and The Office are the two best "adult" comedies on TV, (in my opinion).


13 posted on 11/16/2005 9:50:48 AM PST by joltinjoe
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To: Semper Paratus

Just the commercials for this show make me ill. Some dude tells his boss he's going to pop positive on the next drug test. He then states it's because he is HIV+.


14 posted on 11/16/2005 9:54:12 AM PST by TUAN_JIM (Sic Semper Tyrannis)
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To: LdSentinal

Boston Legal, if ABC leaves it in the same night and time slot for more than a month at a time, should become a dominant show.


15 posted on 11/16/2005 9:54:54 AM PST by Go Gordon
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To: Proud_USA_Republican

It's up against nothing in that slot too. For CinC to be fourth is telling. It is truly an awful show.


16 posted on 11/16/2005 9:58:01 AM PST by RinaseaofDs
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To: joltinjoe
My Name is Earl and The Office are the two best "adult" comedies on TV, (in my opinion).

I agree. My Name Is Earl is a riot. Very good show.
17 posted on 11/16/2005 9:58:47 AM PST by reagan_fanatic (Darwinism is a belief in the meaninglessness of existence - R. Kirk)
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To: LdSentinal

So long Geena!


18 posted on 11/16/2005 10:01:30 AM PST by Rummyfan
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To: Pondman88

Condoleeza Rice!


19 posted on 11/16/2005 10:03:57 AM PST by Rummyfan
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To: LdSentinal
They will be pulling the plug on HillaryCare in Chief before the year is out! No more Monday Night FB commercials thankfully!

Pray for W and Our Freedom Fighters

20 posted on 11/16/2005 10:08:56 AM PST by bray (Iraq, freed from Saddamn now Pray for Freedom from Mohammad)
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