Target Resurrects 'Baby Got Back'

ClickonDetroit ^ | August 2, 2005 | AP

[ShadowDancer]

Target Resurrects 'Baby Got Back'

POSTED: 10:16 pm EDT August 2, 2005

NEW YORK -- Remember "Baby Got Back?"

It's back -- this time in a cleaned-up version being used by Target department stores to hawk back-to-school wares, like backpacks.

But wait, wasn't that song about the well-endowed female derriere?

Yes, but it now has a "G-rated" pedigree, thanks to some careful editing from the Target ad people.

Some might be put off by the campaign -- after all, MTV even barred the song during the daytime because of the rump-shaking women in the video.

But ad executives tell the New York Post the ad is a great idea because it targets parents who remember the song and are likely to have kids in school these days.

[ClaudiusI]

I'm just waiting for a Macaroni&Cheese commerical set to "Me So Hungry".

[rhombus]

It'll sell. The song is well known by the demographic they are aiming at despite any previous bans.

[Tax-chick]

Words fail me.

[joesnuffy]

They should combine ads with the new Burger King commercial..

[Rakkasan1]

maybe Applebees can do a " my baby's got back ribs" tune

[finnman69]

cum puella incedit minore medio corpore sub quo manifestus globus, inflammare animos

[Niteranger68]

I saw a funny twist on the original version of this song. See it here: http://www.compfused.com/directlink/615/

[kharaku]

Are you kidding me? I'm 26, and the song was popular when I was a freshmen in high school. Most of today's youth returning to school have never heard this song.

[kharaku]

I think allowing this sort of material to be used in childrens ads induces children into sexual behavior, it's irresponsible of target to use this in their ads.

[avg_freeper]

"MTV even barred the song during the daytime because of the rump-shaking women in the video."

Things sure have changed quickly. MTV has softcore porn now while the Walt Disney channel shows worse during their teenybopper shows.

[avg_freeper]

Jewelry stores can now use ZZ Top's "Pearl necklace" in their ads.

[MBB1984]

Isn't it strange that Target will use that song in their advertisement, yet will ban the Salvation Army at their store locations? Hmmmmmm, maybe it isn't so strange.

[Uncle Vlad]

LOL! I was drinking coffee when I read that! You owe me a new monitor and keyboard! LOL!

[silent_jonny]

Some might be put off by the campaign -- after all, MTV even barred the song during the daytime because of the rump-shaking women in the video

Oh how times have changed.

[Fierce Allegiance]

Check out this classic thread:

"Baby Got Back" translated into Latin

[varon]

It'll sell. The song is well known by the demographic they are aiming at...........

Aren't they in jeopardy of being accused of racial profiling ;-)

[BaBaStooey]

I'm just waiting for a Macaroni&Cheese commerical set to "Me So Hungry".

post of the day!

[ShadowDancer]

Which shows are you referring to?

[rhombus]

Are you kidding me? I'm 26, and the song was popular when I was a freshmen in high school. Most of today's youth returning to school have never heard this song.

The parents buy the backpacks. If you were a freshmen, then the seniors that same year would be around 30. Many 30 year olds do have kids just entering school.