I'm not sure what you are disagreeing with.
My statements are fact.
The RNC has a very large list of activists to contact.
Those contacted show these to others.
MSM/Dems pick up these web ads and react spreading the message through their own circulations.
This was done during the campaign.
It is fact, not opinion.
All of this is an inside loop among the most politically interested and committed. The most important thing is to reach the uninterested and uncommitted and change the way they see things. These ads don't do that. The people we need to reach are not going to watch a political Web ad on a neighbor's monitor. The fact that it may happen now and then doesn't mean that it happens often. I just think your view of this is really naive.