[CarrotAndStick]

Look at the printed sack, the label on top and the smaller print below the picture of the plant, isn't it contradictory?

Brown rice looks like this:

[editor-surveyor]

"Look at the printed sack, the label on top and the smaller print below the picture of the plant, isn't it contradictory?"

Not necessarily. Basmati rice is brown until bleached, like most rices. The inner kernel of the rice is white.