It's only a tough sell to the ignorant, and to people who don't even want there to be a private sector. Namely the democratic party.
My dying mother still would not admit that socialism is GOD AWFUL even as she waited for SS disability to approve her "claim". Well, six months later, it didn't happen.
Amazing how I differ from my family.
It is a tough sell to the stupid and lazy who would rather have next to nothing than to ever have to think about it and take responsibility for themselves.