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Bowl Game Goes Techno with Very Candid Cam (Drudge Title: FOX Plants Candid Cams At SuperBowl...)
Reuters/Hollywood Reporter ^

Posted on 02/01/2005 1:03:20 PM PST by mwyounce

NEW YORK (Hollywood Reporter) - Some of the most interesting shots of next Sunday's big Super Bowl game could come from a small camera.

A very small camera.

Fox Sports has planted so-called Turf Cams around Alltel Stadium in Jacksonville, Fla. -- including four on the field where the New England Patriots and the Philadelphia Eagles will play Super Bowl XXXIX. Eight more of the Turf Cams aren't in the turf at all -- they'll be mounted at the end zones.

"They're so tiny, they're effectively the size of an eraser on a pencil," says David Hill, chairman of Fox Sports and a driving force behind his network's use of technology during sporting events.

Turf Cam is the direct descendant of the mini cameras that Fox Sports uses for NASCAR races, says Bill Brown, senior producer of Fox Sports. Those cameras are mounted, for instance, on the hoods of the race cars looking back through the windshield at the driver. Around this time last year, Fox Sports began working with the camera provider, Broadcast Sports Technology, to develop similar cameras to provide a bug's-eye view during the All-Star Game.

The teeny Diamond Cams, mounted in front of home plate and the pitcher's mound, worked so well that the angles became an occasional but memorable part of postseason baseball.

For the Super Bowl, Fox got the NFL's approval. When the new turf was being placed onto the field after the Florida Panthers' last game, technicians laid devices about half the size of a cigar box and cable underneath the field. They'll place the eraser-sized cameras this week.

Two of the Turf Cams will be placed around each 20-yard line facing the end zone, and the other two at the three-yard lines where snaps are done for extra points. The cameras will be placed at 45-degree angles prior to the game. Video will be fed to Fox's production truck and, if it's good, they'll put it on the air.

"We're hoping we get four, five, maybe six plays that we can take a shot, prior to snap, as to what it looks like looking up at these huge players," Brown says.

One baseball shot showed a ball coming toward the camera following a bunt, with the catcher jumping out from behind the plate, throwing his face mask and pouncing on the ball.

"It was a fun little shot, a shot the viewers don't normally see in a typical baseball game," Brown says.

Fox says there's no chance that players could be hurt by landing on the cameras. But the same can't be said about the Turf Cams.

"There's definitely that concern," Brown says about the possibility of damage, although if a player steps on a Turf Cam there's a chance it will bounce back and remain usable. Plus, a football field is pretty big.

"We're hoping that the odds are with us that nobody will step on these four little-size cameras," Brown says.

Fox says there's no expectation about the Turf Cams, which might pick up action and it might not. Brown says it's about giving the viewers something different.

Hill says the whole thing's a gamble and figures there's a 100 to 1 chance of getting something useful.

"If you see something, it's great. If not, it's no big whup," he says.

Reuters/Hollywood Reporter

© Copyright Reuters Ltd. All rights reserved. The information contained In this news report may not be published, broadcast or otherwise distributed without the prior written authority of Reuters Ltd.


TOPICS: Culture/Society; News/Current Events; US: Florida
KEYWORDS:
My main reason for posting this is because of the glaring error in it.... they started putting the cameras up after the Florida Panthers last game?!

Why would we want cameras in a hockey arena Fort Lauderdale to watch the Super Bowl, which is being played 300 miles away in the Jacksonville Jaguars' stadium?

Way to stay on top of things, Reuters...

1 posted on 02/01/2005 1:03:20 PM PST by mwyounce
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To: mwyounce

There are at least two ideal places for those cams... both teams have cheerleaders, right?


2 posted on 02/01/2005 1:06:00 PM PST by thoughtomator (How do you say Berkeley California in Aramaic?)
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To: thoughtomator

I think it would be cool to what goes on at the bottom of a gang tackle pile up.


3 posted on 02/01/2005 1:08:16 PM PST by Callahan
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To: Callahan

Good thing they don't have microphones...


4 posted on 02/01/2005 1:11:07 PM PST by Terpfen (New Democrat Party motto: les enfant terribles)
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To: Callahan

It would, but they would have to be extremely lucky to place a camera there that a) wasn't blocked by bodies on the pile, and b) got enough light for a good picture.


5 posted on 02/01/2005 1:12:27 PM PST by thoughtomator (How do you say Berkeley California in Aramaic?)
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To: mwyounce

Not only that, but the NHL is on lockout. What idiots.


6 posted on 02/01/2005 1:15:18 PM PST by Sam's Army (No witty taglines currently come to mind)
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To: mwyounce

"For the Super Bowl, Fox got the NFL's approval. When the new turf was being placed onto the field after the Florida Panthers' last game"

uh waaa? Good news everybody, the NHL has merged with the NFL.


7 posted on 02/01/2005 1:18:00 PM PST by Pikamax
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To: mwyounce
Plus, a football field is pretty big.

But you're putting them on spots on the field that get used the most. They're not likely to last more than a few plays before being crushed or covered with dirt and grass. Neat idea, though.

8 posted on 02/01/2005 1:18:44 PM PST by trad_anglican
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To: mwyounce
Are they gonna use Turf-Cams during the Lingerie Bowl at halftime?

SO9

9 posted on 02/01/2005 1:20:48 PM PST by Servant of the 9 (Trust Me)
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To: Pikamax
"uh waaa? Good news everybody, the NHL has merged with the NFL."

Wow, I picture Huge Hulking Football Players with large sticks wacking each other up and down the field.

Sounds like FUN!

10 posted on 02/01/2005 1:27:01 PM PST by Mad Dawgg (French: old Europe word meaning surrender)
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To: Mad Dawgg

It may be fun, but it's really difficult to learn the finesse of skating on grass.


11 posted on 02/01/2005 1:38:16 PM PST by Fudd (Never confuse a liberal with facts.)
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To: mwyounce

what would be cool would be to mount a tiny camera in the BALL!


12 posted on 02/01/2005 1:44:43 PM PST by Republicus2001
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To: mwyounce

Cheerleaders locker rooms ??? ... maybe I'll watch after all


13 posted on 02/01/2005 1:46:14 PM PST by clamper1797 (VA-93 --- CVA-41 Tonkin Gulf Yacht Club 72-73)
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To: mwyounce
The teeny Diamond Cams, mounted in front of home plate and the pitcher's mound, worked so well that the angles became an occasional but memorable part of postseason baseball.

Puh-LEEZE. I saw better picture quality coming from the moon in 1969.

14 posted on 02/01/2005 1:50:38 PM PST by newgeezer (Just my opinion, of course. Your mileage may vary.)
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To: mwyounce
I don't think any on field camera will remained positioned very long.
15 posted on 02/01/2005 1:54:10 PM PST by fso301
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To: Mad Dawgg

Lacrosse?


16 posted on 02/01/2005 1:57:49 PM PST by Just another Joe (Warning: FReeping can be addictive and helpful to your mental health)
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