Seriously, the headgear looks more like a padded headband. I wonder just how effective that it would be. Many serious concussions are really caused by the whipping action to the cervical vertibrae of the neck. A little padding on the noggin isn't going to prevent that. This looks like more of a girls' fashion statement than a serious piece of athletic equipment.
If you think that the Full90 or other headgear is seen as a "fashion statement", then you obviously don't have a teenage girl!
My daughter has agreed to wear one this season after a nasty concussion last year. She's not thrilled about it, but has accepted it.