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Hemp Industry on Fire: Exploding marketplace stoked by DEA lawsuit
Reason Magazine ^ | September 24th, 2004 | Valerie Vande Panne

Posted on 09/25/2004 11:27:05 AM PDT by cryptical

Few Americans typically give much thought to the $200 million hemp industry: a $200 million market that includes such wide-ranging products as bread, clothing and soap. But this week hemp producers are getting a powerful marketing boost from an unlikely source—the Drug Enforcement Administration (DEA)

Nearly two and a half years ago, the put a chill into the hemp marketplace by interpreting the definition of marijuana in the Controlled Substances Act to include hemp food products. Their logic was that ingestible hemp contained THC (tetrahydrocannabinol) and therefore was a Schedule 1 controlled substance, just like marijuana.

Never mind that hemp is explicitly exempted from the Controlled Substances Act. Never mind that hemp contains only trace amounts of THC, much like the minuscule amounts of opium found in poppy seeds or the trace amounts of alcohol found in orange juice. Never mind that hemp seed is the most complete source of amino acids and essential fatty acids found in nature. Never mind that you cannot "get high" eating hemp bread. And never mind that it is not possible to eat enough hemp seed to make one test positive for marijuana. After the DEA action, and manufacturers and retailers pulled the products from their shelves, with the threat of customs seizures or criminal sentences looming on the horizon.

But not all hemp entrepreneurs were ready to comply. The Hemp Industries Association (HIA) took the DEA to court, and on February 6, 2004 the Ninth Circuit Court of Appeals ruled unanimously in favor of the HIA. The Reagan-appointed Judge Alex Kozinski ruled in favor of the hemp industry, and expressed concern for a common breakfast food to DEA attorney Daniel Dormont during the trial: "Can you tell me how you are going to save the [poppy seed] bagel?"

After filing for two extensions, and trying to get the case reheard in the Ninth Circuit, the Department of Justice now has a decision to make, and they must make it by Monday: Either they appeal their loss in HIA v. DEA to the Supreme Court, or they let the Ninth Circuit Court of Appeals decision stand, permanently protecting hemp foods in the US. Considering the unlikelihood that the Ninth Circuit's decision will be overturned, hemp producers see themselves in the catbird seat.

"Our thinking is that we're in a can't loose position," David Bronner, president of Dr. Bronner's Magic Soaps and primary funder of the HIA's legal efforts, tells Reason. "If the government does appeal, it's highly unlikely the Supreme Court will hear the case. If they do take it, it's that much more free publicity for hemp food. If they don't take it, we can focus on marketing and promoting hemp seed and fiber products. Every scenario plays in our favor."

The hemp marketplace is already reflecting the publicity garnered by the lawsuit. "In the last year sales have been explosive," Bronner continues, pointing to $10 million in year-to-date sales for the hemp food industry, nearly double what they were in 2003. And what's the market outlook for 2005? "Sales will double again. It's smokin'. People are hot for it."

As the Food and Drug Administration warns pregnant and nursing mothers about high levels of mercury in fish and fish oil, hemp seed oil products are expanding, easily replacing fish as one of few significant sources of essential fatty acids.

"The awareness of the health benefits of hemp are increasing," says Bronner. "People want a safe source for omega fatty acids. Traditionally, that source has been fish, but fish has mercury, which is chronically toxic. Hemp seed is not toxic. Yet the government is trying to ban hemp seed, not fish."

But it's not just about healthy hemp, nor is this simply a crunchy hippie industry. It's big business, and recent growth demonstrates the entrepreneurial power behind it.

Mike Fata, North American sales manager for the Canadian-based company Manitoba Harvest (producer of hemp oil, seed, butter and protein powder) confirms recent growth trends. "We've done about a million dollars in sales this year, and since February 6, it's been growing every day."

"We are a vertically integrated company," Fata continues. "We own a 6,000 square foot facility. We have 25 farmers that are shareholders in the company. Hemp goes right from the farm to our facility where we process and package it right there. All of our products are third party tested, THC-free. Our facility is certified organic and certified kosher. All products are grown without herbicides and pesticides. We do not use GMOs, and we have the rights to the seed variety we grow."

This type of consciousness runs throughout the hemp industry. "Our business philosophy is to take our money and promote social justice and environmental sustainability," says Bronner. "Hemp plays into that mission. The real environmental motivation is for the seed markets, so that hemp fiber will become a viable, sustainable option to wood pulp, cotton and fiberglass." After all, he asserts, hemp makes the finest cigarette and bible paper, and is even used in the door panels of popular Ford and Chrysler vehicles.

Hemp, however, is currently illegal to grow in the US without a specific license, and even then, as with the Lakota Indian Reservation, the DEA frequently destroys the crops, claiming they can't differentiate between the hemp plant (which is tall and stalky) and the smokeable marijuana plant (which is short, shrub-like, and has "buds".)

"The last place someone would want to cultivate marijuana would be in a hemp field, as the cross-pollination would ruin the potency of the drug crop," says Bronner. Hemp is currently legal to cultivate in more than 30 countries, including Canada, Russia, England, France, and China.

While tackling domestic hemp cultivation laws is on the horizon, the current issue is protecting hemp foods, and the outcome of HIA v. DEA will be decided next week.

DEA Public Affairs Specialist Bill Grant told Reason, "The issue has been handed over to the Office of Chief Counsel," and had no further comment.

"I don't know if the Solicitor General will appeal the case," Civil Specialist for the Department of Justice Office of Public Affairs Charles Miller tells Reason. "I won't know until a) we file [for appeal] or b) we let the deadline pass. I can promise that if we do appeal, it will be very close to the deadline."

"Appealing the decision would be a last-ditch effort to save face at the expense of taxpayers and limited law enforcement resources," counters Eric Steenstra, president of Vote Hemp.

And just how much has been spent trying to classify hemp seed with marijuana?

"We've spent $200,000," says Bronner. "I don't know what the DEA has spent, but it's a huge waste. We're not getting paid to fight the government. They're getting paid to fight us. It's a two and a half year court case, ringing up quite a sum of money for the tax payer."

The DEA and the Department of Justice Office of Public Affairs were unable to give any figures as to the cost of their case.

"This is free American enterprise versus an out of control government agency," says Bronner.

On Monday, however, the out of control government agency may unwittingly give free enterprise an unexpected gift.


TOPICS: Culture/Society; Government
KEYWORDS: addicts4ezdope; crimesowhatiwantdope; dopeheads; dopeisallthatmatters; dopeworshippers; ezdopeoverterrorwar; gimmegimmedope; gimmegimmegimmedope; hemp; taxsowhatgimmedope; warwhocaresgimmedope; wod; wodlist
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It'll be interesting to see how this plays out. For all the nuttery coming out of the 9th Circuit, it sounds like they got something right for a change.
1 posted on 09/25/2004 11:27:06 AM PDT by cryptical
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To: cryptical

Even a broken clock is right twice a day. LOL


2 posted on 09/25/2004 11:32:16 AM PDT by Mister Baredog ((Part of the Reagan legacy is to re-elect G.W. Bush))
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To: cryptical; All

this is a very viable product and if legalized in this country could be a great new source of income for many farmers whose crops barely make ends meet.


3 posted on 09/25/2004 11:37:36 AM PDT by priceofreedom (On A Roadmap To Hell)
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To: cryptical
What a waste of money. How about spending the DOJ lawyers' fees to pay the salary of some more border patrol agents? GRAMMAR POLICE ALERT: "Our thinking is that we're in a can't loose position," This must be from the Reason writer since it seems to be a quote of a verbal statement
4 posted on 09/25/2004 11:37:47 AM PDT by fifedom
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To: cryptical

I would rather have edible hemp products than SOY!

GACK!!!! The only GOOD part of the soy plant is the root, which is used for Soy Sauce. Everything else is useless.

But think of this: If soy products are used as "natural hormone replacement" in menopausal women, what is it doing to your children? Boys AND girls? And what is it doing to men who eat a diet of soy products?

Give me hemp ANY day!


5 posted on 09/25/2004 11:38:02 AM PDT by Monkey Face (If your legs bent the other way, what would a chair look like? (Gallagher))
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To: Monkey Face

I agree, the only soy containing product I like at all is soy sauce, and I only use that for marinating steaks. I couldn't really care less about the natural mercury levels in fish and fish oil, since if fish were such a toxic substance, the Japanese wouldn't have such long life spans lol.

Mainly, hemp is just such a versatile product with many excellent properties for textiles, paper products and agricultural enterprises that I think it should be handed over to see what free-market capitalism can do with it.


6 posted on 09/25/2004 11:45:35 AM PDT by sc2_ct (This is the way the world ends... not with a bang but a whimper)
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To: sc2_ct
Mainly, hemp is just such a versatile product with many excellent properties for textiles, paper products and agricultural enterprises that I think it should be handed over to see what free-market capitalism can do with it.

Agreed. During World War II, we had a booming hemp industry in the United States and we fared just fine with all that hemp growing everywhere. And if hemp is even 1/2 as versatile as many claim, it wouldn't hurt giving it a good trial run.

7 posted on 09/25/2004 11:48:19 AM PDT by Prime Choice (It is dangerous to be right when wicked is called 'good.')
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To: sc2_ct

I would like to see US of A following some practices of other Western nations, but the huge Pharm-agri giants are so determined to foist their concoctions off onto us, as an unsuspecting, gullible market, that we are lucky we can have have family gardens.

Not only do they flood the market with their stuff, but make us PAY for the priviledge, and THEN (to add insult to injury) give us drugs that never heal us, just keep us asking for more and paying their prices.

And THAT in a nutshell, is why the big parmaceutical giants don't want us to get our drugs in Canada or Mexico...THEY won't get the money.

Like I said...give me hemp products.


8 posted on 09/25/2004 11:52:17 AM PDT by Monkey Face (If your legs bent the other way, what would a chair look like? (Gallagher))
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To: cryptical

If the boosters of hemp want it to truly become accepted and,therefore, profitable, they will need to completely and aggressively distance themselves from the potheads and the pot-legalization crowd.

Every year here in Seattle, there is a "hemp fest" and it is filled with the 'usual suspect' bleary-eyed tie-dyed scruffies. There are typically dozens of arrests for marijuana and other drug violations.

A common public perception of hemp by the public at large is that although it may have some benefits, it is very closely aligned with the drug crowd....this perception, whether true or not, needs to be changed if hemp is to gain widespread acceptance.


9 posted on 09/25/2004 12:00:23 PM PDT by Stoat
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To: cryptical

All in one God and all in one religon and all in one govt belief of Dr Bronner Dope company

From what I understand hemp can be made into high grade paper...and its renewable yearly..

This would be great for Wisconsin...which at one time had a sizeable hemp industry...

imo


10 posted on 09/25/2004 12:10:01 PM PDT by joesnuffy (If you can read this tagline...thank the "Big Blogger")
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To: Stoat

Yep - I remember seening on TV a lawyer advocating medical MJ here in MD, he looked like another hippie-era John Lennon type. The serious hemp people should have MDs, regular type farmers and republican type businessmen represent their case - and all distancing themselves from the recreational, tie-die types.


11 posted on 09/25/2004 12:11:26 PM PDT by pollwatcher (Vote Kerry & Gay Marriage so you, too, can double your chances of marrying a billionaire!!!!)
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To: Stoat
If the boosters of hemp want it to truly become accepted and,therefore, profitable, they will need to completely and aggressively distance themselves from the potheads and the pot-legalization crowd.

I agree. I'm all for industrial hemp, and would love to see the western prairees covered with it.

12 posted on 09/25/2004 12:13:31 PM PDT by aimhigh
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To: Stoat

There will always be pot-heads at places like that. They need to be told if they smoke dope, they aren't welcome, as hemp is serious business...or something.

Maybe a newspaper article beforehand? I don't know how that could be handled but there must be SOMEthing that can keep the pot-heads away.


13 posted on 09/25/2004 12:14:17 PM PDT by Monkey Face (If your legs bent the other way, what would a chair look like? (Gallagher))
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To: pollwatcher

I recently purchased a tie-die shirt, but I have never smoked pot and don't do any other drugs. So maybe you should not lump "all tie-die's" into the same basket.


14 posted on 09/25/2004 12:17:08 PM PDT by Monkey Face (If your legs bent the other way, what would a chair look like? (Gallagher))
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To: cryptical; Mister Baredog; priceofreedom; fifedom; Monkey Face; sc2_ct; Prime Choice; Stoat; ...
I'm sure all the posters are aware that cheaply grown hemp was once considered as a potential source of oil, but that was 70 years ago. At that time, someone speculated that it was a half trillion dollar crop. If it is true, and if there is a reasonable cost to grow vast amounts to convert to oil, it has the potential value in the trillions, not the billions. Just for that reason alone, I hope the DEA butts out.
15 posted on 09/25/2004 12:22:23 PM PDT by Enterprise (The left hates the Constitution. Islamic Fascism hates America. Natural allies.)
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To: Stoat
A common public perception of hemp by the public at large is that although it may have some benefits, it is very closely aligned with the drug crowd....this perception, whether true or not, needs to be changed if hemp is to gain widespread acceptance.

We have a federal government agency (the ONDCP) that is charged with creating and fostering that perception.

16 posted on 09/25/2004 12:23:08 PM PDT by tacticalogic ("Oh bother!" said Pooh, as he chambered his last round.)
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To: Enterprise

Although I understand the principle somewhat, I think the DEA butts into too many areas without proper investigation.

They should pay people to investigate it (like hemp-growing) and then make conlusions based on the best way to make the crop work to replace other crops and/or food items. You never know what benefits can come of the proper procedure.

Instead, they ban things outright, and don't bother to check it out.


17 posted on 09/25/2004 12:28:04 PM PDT by Monkey Face (If your legs bent the other way, what would a chair look like? (Gallagher))
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To: Monkey Face

"I don't know how that could be handled but there must be SOMEthing that can keep the pot-heads away."

Here are a few starters:

1. Change the name! "Hemp" as a word has been permanently linked in the public consciousness as being associated with pot. The word itself sounds very much like hippie-era slang as well, which doesn't help. How about it's latin or chemical name, whatever that might be?

2. Consider what you're doing and what you look like! When you promote hemp, don't let some bedgraggled "60's type" scruffy represent you. You need to appeal to normal, sane, drug-free mainstream people if you want normal, sane, drug-free mainstream people to buy your product and to vote in your favor when the issue comes up at the ballot box.

3. If you are an organizer of a "hemp fest", DON'T ALLOW scruffy, bedraggled druggie-types to sell their stuff at your event. Enforce a realistic dress code and display code that is in synch with your intended market.

4. Don't play Grateful Dead music at these events.

5. Don't allow posters of Che Guevara at these events.

6. Don't allow people to sell crystals, incense and other hippie paraphenalia at these events.


18 posted on 09/25/2004 12:31:13 PM PDT by Stoat
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To: cryptical

From what I understand, hemp is basically a weed (sorry, obvious) that grows like crazy. Little fertilization or pesticides needed, produces much more per acre than cotton, and is versatile as a fiber for clothing, paper, etc. My wife bought me a hemp guitar strap years back and that thing is about bulletproof.


19 posted on 09/25/2004 12:33:12 PM PDT by manic4organic (Go. Fight. Win.)
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To: tacticalogic

"We have a federal government agency (the ONDCP) that is charged with creating and fostering that perception"


Keep the hippies and the druggies away from the entire hemp issue and you will do far more to promote hemp than any government agency will.


20 posted on 09/25/2004 12:33:26 PM PDT by Stoat
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