We've got to reach the city dwellers. I think a lot of urbanites are going to realize how critical the firearm is to self-defense. I'm thinking of the Pink Pistols and Second Amendment Sisters as examples of non-traditional "gun nuts." All Americans need to understand that self-defense is a human right and a personal responsibility. The NRA and GOA should be spending their outreach dollars on these other segments of society. I have long argued that if blacks and Latinos could have respected ex military and accomplished sportsmen to mentor them in their firearms knowledge that gang violence would decrease. Get Asians involved, too. If gangs are attractive to the unempowered, there could be more truth to my argument than meets the eye. E.g., "Grow up empowered through family firearm practices." Or "the family that goes to the range together stays together."
Good point about reaching urbanites. The grabboid depend on slavish response from the cities.