When I was in college a friend of mine bet that he could get covered on the evening news if we ran around the quads in our boxers on the "coldest day of the century" - a day when the wind chill hit -40 in Chicago.
Six of us did and there were news vans present from ABC, CBS, NBC and Fox.
We were mentioned on Nightline that night.
Ever since, the school has held a similar run every year - even though we intended it purely as a one-time prank.
That little stunt opened my eyes to the ease of manipulating the media and history.
Thus your screen name.