The ploy is to create outrageous claims that counter the Swiftvet ad.
The logic (used loosely) is if one claim is unbelievable, then the other is also.
The big problem is the book. It is documented out the wazoo and Kerry's new statements are just hillarious. My husband is cross-eyed as to his claims about his Cambodian adventure. As he says, Kerry was a lieutenant under a CO who sure as heck would have known about this.
Moveon is just silly at this point since the National Guard issue was so over-the-top in the media, it's dead. Actually, playing it over and over hurts them more than the GOP.
Unlike the Kerry flack which is just getting starting. As I said, the Fat Lady is just starting to clear her voice.
The object is to shift the battle ground from a discussion of the substance of the ads, to an argument that 527s are engaged in tit-for-tat. It won't work.
Campaigns always engage in tit-for-tat and rebutting charges made in opposition ads. Oops -- nobody is rebutting the charges in the Swiftee's ad.