Tampa is a large market, so news media keeps saying it's going to hit there to get larger ratings.
Part of it was to get people out of Tampa. If this thing had struck that area, we'b be looking at 100 billion+ in damage and many more people would have been affected.
Tampa NWS unfortunately issued an extremely ominous statement on Friday at 11am. By that time, they should have had a very good idea that it was staying south of them.