I am not sure what they are doing, frankly. This election is Bush's to lose, if he does not play it right, in spite of the blatant stupidity and criminality of the Kerry campaign and the media.
Bush MUST take a hard line, and attack the junk yard dogs of the left, at their level...hard and nasty. I would agree he must dump the "politically correct" soft-talk language and right now.
Yup, Bush said he didn't do nuance. Now's not the time to start. No more PC crap. Those who buy into that nonsense won't vote for him anyway.