Posted on 07/30/2004 4:21:21 PM PDT by To Hell With Poverty
Why Are Americans So Fat?” Headlines Tray-liners in German SUBWAY restaurants
WASHINGTON, D.C.—Today the National Legal and Policy Center called on the SUBWAY restaurant chain to immediately stop a European advertising campaign designed to exploit anti-American sentiment in countries like Germany. SUBWAY restaurants in Germany now feature tray-liners and posters promoting the film “Super Size Me.” They portray an obese Statue of Liberty holding a package of fries and a hamburger and begin with the bold headline “Why Are Americans So Fat?”
“SUBWAY has defined a new low in corporate behavior with this campaign,” said Ken Boehm, Chairman of the National Legal and Policy Center. He continued, “Inflaming cultural tensions to increase market share is immoral and dangerous. Americans deserve to know about SUBWAY’S campaign to insult us abroad and to attack our national symbols.
“We agree with House Majority Leader Tom DeLay when he says, ‘This is every bad stereotype about corporate America come true.’”
The National Legal and Policy Center provided a translation of the tray-liner and announced that it would open an investigation into SUBWAY and its financial connections with the film “Super Size Me” and its director, comedian Morgan Spurlock.
To see the actual tray-liner, visit www.nlpc.org. The translation of the tray-liner is as follows:
HEAD: “Why are the Americans so fat?”
Michael Moore quote: “The only time I have been scared for my life has been going through a McDonald’s drive-thru.”
The New York Filmmaker Morgan Spurlock asked in Michael-Moore-style this profound question and lived on fast food in a self-experiment for 30 days of only products of the largest fast-food chain in the world. Astonishingly [the results]: 25 pounds more around the ribs, alarming liver count and blood count, which would alarm any doctor.
In his top-Satire, which won the prize for best direction in Sundance 2004 for an outstanding film, Spurlock questions the responsibility of affiliated groups and consumers, the large amount of money that the “fast-food-culture” has made and the alternative – to make the heavy-weighted Americans again a healthier population. An ironic blow to the stomach - loaded with a lot of fat and facts about a questionable mega-industry.
(Excerpt) Read more at nlpc.org ...
Can't comment, gotta go serve supper to my husband...linguine with hot Italian sausage and garlic bread. Then I think we'll go out for ice cream!
Anyone in the mood for Quizno's?
This was posted this morning... some good quips... see...
http://www.freerepublic.com/focus/f-news/browse?more=1181923
Click on the link to below to tell Subway what you think of their actions:
http://www.subway.com/subwayroot/Applications/CustServ/frmCustomerService.aspx
I don't care what Subway does, and don't care what the German's think, either.
Let's not stoop the the French level, where your skin is so thin it is inside out--all the nerve endings exposed to the slightest breeze.
If you can't laugh at yourselves, life will be a bitter experience, IMHO.
I personally think it's funny!
Making a negative out of American prosperity? Bring it on. The Euro's ENVY our productivity, this ad compaign is an admission of US abundance!
"The Euro's ENVY our productivity, this ad compaign is an admission of US abundance! "
Amen to that!
Sorry 'bout the double-post. Guess I'm not too good at doing searches.
Wow that link takes me to the latest posts page for 10-31-2001.
Hmmm. Ill-advised of the Germans, of all people, to use such a campaign. People who live in glass houses shouldn't throw hamburgers!
I won't see "Super Size Me.” It's based on a highly doubtful premise - that the central figure lives for an entire month on a diet of nothing but McDonald's food. So WHAT?
Supposing he'd restricted himself to three-meals-a-day of ANY highly limited diet? I suspect the effect on his system would be little different.
It's not worth paying attention to the advertising of a solitary organisation which should know better anyway.
I agree, some people are wayyyy too touchy on here.
They want to boycott Kroger because they prominently displayed Clinton's book of lies.
They want to boycott CompUSA because one of their computers in a store was playing a trailer for Farenlies 9-11.
It goes on and on.
I don't know which impresses me more; the lows to which an American chain will stoop to make money, or the brilliant strategy by which people who hate capitalist Americans and their tacky fast-food chains are coaxed into forking over large amounts of cash to a greedy, capitalist American tacky fast-food chain.
http://www.freerepublic.com/focus/f-news/1181922/posts
My local mall's food court looks like a cow feed lot so I don't know if I disagree yet.
No more Subway sands for me! And I told them so too!
BS. This operation decided not to bash obesity in general, but the American version of it in particular. Overseas, while adding to the anti-American sentiment. As if there aren't lardo Euros to poke fun of.
This isn't harmless fun -- it's corrosive.
This isn't harmless fun -- it's corrosive.
I agree...little different from what Michael Moore and the loons of Hollywood are doing overseas. It's betrayal.
These two cover the same subject, but are a different story and source. I haven't seen a duplicate of the one you put up.
Subway Panders to European AntiAmerican Attitudes...Needs FReeping
http://www.freerepublic.com/focus/f-news/1181864/posts
Subway's Anti-American Tray-Liners
http://www.freerepublic.com/focus/f-news/1181922/posts?page=7#7
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