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To: Diddle E. Squat
Here in Chicago, one of the world's finest rock stations, WXRT, was acquired by one of the huge chains (I want to say Clear Channel) and was absolutely destroyed by the number of ads. I literally could not listen to the station, as it had way too many ads for cell phones and the usual other worthless crap that gets advertised on radio. I wanted so bad to send them a snotty e-mail message explaining a brand new concept that they should investigate. It involves playing music over the airwaves to attract a listening audience.

Then, of course, the miracle of the market happened and two other alternative stations joined the fray. After about two or three months where these alternative stations were the only ones worth listening to, suddenly XRT is XRT again. It's a beautiful thing to have the old XRT back. I'm sure they were getting their clocks cleaned by the alternative stations that even the old guys like me were tuning in to. That's what happens when you let the marketing guys rule the roost, IMHO.

5 posted on 06/20/2004 7:03:05 PM PDT by Hardastarboard
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To: Hardastarboard
XRT is XRT again

Ads-wise perhaps, but their musical selection is still much tamer than in their heyday.

33 posted on 06/21/2004 7:44:22 AM PDT by Know your rights (The modern enlightened liberal doesn't care what you believe as long as you don't really believe it.)
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To: Hardastarboard
Here in Chicago, one of the world's finest rock stations, WXRT

Is that the station that sponsored the Disco Demolition thing at Comiskey Park back in '79?

39 posted on 06/21/2004 1:21:58 PM PDT by ServesURight
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