This is a stupid marketing move.
I hate their new tagline "I'm Lovin' It". The music, the ads, it all seems to be targeting metrosexuals and women (same difference, I know.) I think if I became CEO of a company like McDs, first thing I'd do is fire everyone in marketing. And not replace them.
They'll make millions. Watch.
Remember the "Arch Deluxe" burger, and the hot-side/cold-side McDLT that had the cheese on the cold side?
Yep, Mickey D's really has its finger on the pulse of America!