"Jew Watch" may be a reprehensible site, but it does exist, thus Google has to link to it, or the free speech advocates would be all over them. (Google claims to ban no links to anything on the web, except for sites that are nothing more than specific attempts to artificially mess with Google results.)
A better comparison would be if there was no such site as "Jew Watch," and a bunch of antisemites started a Googlebombing campaign to make the term "jew watch" link to another Nazi site. Likewise, there is no "Miserablefailure.com." (Someone's registered the name, but it's just a link to a placeholder.) If there was such a site, Google would intervene to insure it was the top link no matter how many people tried to Googlebomb a Bush bio into the top slot.
In fact, Google has issued a statement about the results you get for "Jew Watch" and the like. It should be posted here, I think.
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An explanation of our search results.
If you recently used Google to search for the word "Jew," you may have seen results that were very disturbing. We assure you that the views expressed by the sites in your results are not in any way endorsed by Google. We'd like to explain why you're seeing these results when you conduct this search.
A site's ranking in Google's search results is automatically determined by computer algorithms using thousands of factors to calculate a page's relevance to a given query. Sometimes subtleties of language cause anomalies to appear that cannot be predicted. A search for "Jew" brings up one such unexpected result.
If you use Google to search for "Judaism," "Jewish" or "Jewish people," the results are informative and relevant. So why is a search for "Jew" different? One reason is that the word "Jew" is often used in an anti-Semitic context. Jewish organizations are more likely to use the word "Jewish" when talking about members of their faith. The word has become somewhat charged linguistically, as noted on websites devoted to Jewish topics such as these:
- http://shakti.trincoll.edu/~mendele/vol01/vol01.174
- http://www.jewishworldreview.com/cols/jonah081500.asp
Someone searching for information on Jewish people would be more likely to enter terms like "Judaism," "Jewish people," or "Jews" than the single word "Jew." In fact, prior to this incident, the word "Jew" only appeared about once in every 10 million search queries. Now it's likely that the great majority of searches on Google for "Jew" are by people who have heard about this issue and want to see the results for themselves.
Our search results are generated completely objectively and are independent of the beliefs and preferences of those who work at Google. Some people concerned about this issue have created online petitions to encourage us to remove particular links or otherwise adjust search results. Because of our objective and automated ranking system, Google cannot be influenced by these petitions. The only sites we omit are those we are legally compelled to remove or those maliciously attempting to manipulate our results.
We apologize for the upsetting nature of the experience you had using Google and appreciate your taking the time to inform us about it.
Sincerely,
The Google Team
p.s. You may be interested in some additional information the Anti-Defamation League has posted about this issue at http://www.adl.org/rumors/google_search_rumors.asp. In addition, we call your attention to both the Jewish Internet Association, an organization that addresses online anti-semitism, at http://www.jewishinternetassociation.org/, and Google's search results on this topic.