[CMAC51]

>> Why gripe? Its a reasonable business decision in any middle sized market, and Rush doesn't have an entitlement outside of his contractual provisions.
If 50% of that audience remains after 30 days, I'll be amazed - in which case, stations will abandon him in droves. <<

If Rush loses 50% or his audience, he will still be the biggest hitter in the line-up. There will not be an exodus. The only way Rush loses out is if the quality of his show drops off on his return. If he maintains his on air presence and personality, this will only be a speed bump.

[Mike Darancette]

The only way Rush loses out is if the quality of his show drops off on his return.

I heard Jonathan Alter on TV say that when Rush comes back on he will have to be more "balanced" and "fair" if he wants to keep his audience.

Me thinks that this is wishful thinking on the part of the left, Rush didn't get on top by being balanced and fair and I imagine that he will come back with a fire in the belly against the RATS and Libs. Look for more updates and stuff like the old days.

[Dave S]

If Rush loses 50% or his audience, he will still be the biggest hitter in the line-up.

If his audience drops off 50% in his absence, only a fool would continue to pay the came cost per thousand listeners for advertising on that show. If they cant sell advertising at the prices that they need to show a profit on the program, they will stop buying it. I imagine they will pick it up when Rush returns and I doubt Rush can drop a station for not sticking with him during his absence...after all he committed to being there and it was his fault he was unbable to keep his commitment.