I could write a more cogent, legible headline in my sleep.
I say the same about the local newspaper here in my town. I took one lousy semester of high school journalism and was told one thing always to include in first paragraph. The Five W’s . Who, what, where, when and why. Sometimes I search for the entire article and most of the w’s are missing.
What passes for journalism now is like what my 9 year old granddaughter could write better. Hat tip to you, too.