Some people complain that Trump isn’t spending enough on advertising. I disagree. He’s spending plenty - in jet fuel - and going directly to the people. And he gets free media coverage, such as it is.
But when the media skews, distorts and outright lies, there’s plenty of people who can call them on it, because they were there to see and hear it for themselves. And then they spread it around social media.
Trump has changed the game.
That is almost Reaganesque actually. The free coverage by the MSM which skews negative and they think will damage Trump is actually helping Trump. They did the same with Reagan. One of the faves was bringing up Bedtime for Bonzo and heaping derision on Reagan for it. Anyone who actually saw the movie was pleasantly surprised it was no where near as bad as had been portrayed. It’s not a masterpiece but it’s not awful.