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The Bumpkinification of the Midterm Elections
The New York Times Magazine ^ | October 28, 2014 | Mark Leibovich

Posted on 10/28/2014 12:55:08 PM PDT by 2ndDivisionVet

Joni Ernst, the Iowa state senator and Iraq War veteran, was standing in a barn in a purple flannel shirt and an unzipped vest. Beside her, various swine burrowed in the hog lot; two small pigs spooned; there was copious squealing. When Ernst, who grew up on a farm castrating hogs, opened her mouth to speak, she drew the inevitable connection between her upbringing and her current role as a Republican candidate for the United States Senate. “When I get to Washington, I’ll know how to cut pork,” Ernst said, smiling. Title cards reinforced her credentials. (“Joni Ernst: Mother. Soldier. Conservative.”) “I’m Joni Ernst, and I approve this message because Washington is full of big spenders. Let’s make ‘em squeal.”

The 30-second spot, titled “Squeal,” was part of a trilogy of ads for the candidate released earlier this year. In another, Ernst, enrobed in a biker jacket, rides a Harley-Davidson to a gun range. (“Joni Ernst: Set Sights on Obamacare”). In a third, titled “Biscuits,” the camera focuses on a man’s hands as they add butter to flour and use molds to cut circles. “When I was working fast food, I learned the key to a great biscuit is lots of fat,” Ernst tells the camera. “Problem is, Washington thinks the same thing about our budget.”

Ernst is not the only candidate to have brought such a Capra-esque advertising strategy to this year’s midterm elections. Something Else Strategies, the media-consulting firm responsible for “Squeal,” also masterminded a widely noted spot for the Republican Mike McFadden, who is challenging Al Franken for his Senate seat in Minnesota. McFadden, a former college-football player who now coaches a youth team, recruited his players to appear in a “Bad News Bears"-style spot in which they mess up handoffs....

(Excerpt) Read more at nytimes.com ...


TOPICS: Iowa; Campaign News; Issues; U.S. Senate
KEYWORDS: elections; ernst; farming; flyovercountry; ia; iowa; joniernst; newyork; newyorkcity; newyorkslimes; newyorktimes; senateraces
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To: txrefugee

Well, he wrote the article ridiculing black Democrats, but the Jews stole it in the confusion following the capsizing of Guam.


21 posted on 10/28/2014 1:48:25 PM PDT by oblomov
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To: 2ndDivisionVet

Boy, Joni Earnst really must have touched a nerve with her 2nd Amendment support. Well, that and the fact she might win.


22 posted on 10/28/2014 2:21:37 PM PDT by backwoods-engineer (Blog: www.BackwoodsEngineer.com)
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To: Parmenio

Not sure what he’s worried about.
Whoever wins will still vote for farm subsidies.


23 posted on 10/28/2014 2:31:18 PM PDT by TurboZamboni (Those who make peaceful revolution impossible will make violent revolution inevitable.-JFK)
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To: 2ndDivisionVet

I’d rather be a bumpkin in the country than an anti-God, murderous thug in the city.


24 posted on 10/29/2014 12:57:19 AM PDT by SaraJohnson
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To: TurboZamboni

“Not sure what he’s worried about.
Whoever wins will still vote for farm subsidies”

You have that right. The most valuable real estate in Iowa is the 14 square inches in some farmers mailbox.

L


25 posted on 10/29/2014 1:14:22 AM PDT by Lurker (Violence is rarely the answer. But when it is it is the only answer.)
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