My Dad had a favorite term for idiots like her; Blibbit. Sadly, he died before telling he the exact meaning and genesis of the word, but it sure did seem to fit.
My dad used to use that word. He never said where it came from, but he was sure it meant, "Ten pounds of sh!t in a five-pound bag."
That certainly describes the article.
BTW, he always pronounced it "blivit".