Why does this family need a GoFundme account for? Funeral Expenses. Surely if she worked for the Chiefs she had insurance and such.
Cheerleaders, even NFL cheerleaders, make almost nothing. Maybe $20 per game, and nothing for the hours of practice. They're almost never brought on the road, don't get free or discounted tickets, and, of course, no benefits. These ladies do this simply for the love of cheering.