Posted on 03/02/2024 3:42:03 AM PST by dennisw
Starbucks' founder posted a letter he wrote to the company's leadership team about its future. Howard Schultz said Starbucks is at an "inflection point" and has an opportunity for a "reset."
The founder encouraged the company's leadership to address Starbucks' systemic issues.
Howard Schultz wants Starbucks to go on a soul-searching journey.
The coffee chain founder and former CEO posted a two-page letter on LinkedIn on Thursday that he sent to the company's leadership in early February.
Schultz, 70, first served as CEO from 1987 to 2000, then from 2008 to 2017, and then returned in April 2022 as interim CEO until March 2023.
He stepped down from Starbucks' board of directors in a planned transition in late 2023 and was given the title "lifelong Chairman Emeritus." Schultz wrote in the letter titled "The Soul of a Brand" that Starbucks is at an "inflection point." He said this crossroad shouldn't be unnerving because most companies go through it at some point.
Rather, the company should seize the moment as an opportunity to reset and reinvent itself, Schultz said. The way to do so is for the brand to return to its core values and rediscover its "soul."
"The organizations that endure — and thrive in — the disruption of today and tomorrow will be those that are not just nimble and innovative," Schultz said in the post. "But those that embrace their core purpose and reason for being."
Schultz said that not all companies stand the test of time or have a "soul," which he describes as a combined sense of history, culture, values, and connection.
(Excerpt) Read more at msn.com ...
Translation from his hippie talk-—
We are going to have to abandon many of our “urban” stores that we still have to pay leases on. We will have to close a few hundred other unprofitable stores
Dunking Doughnuts has stolen much of our coffee business. Though we still dominate in Pumpkin lattes.
Why not charge more for whatever they sell?
He and Kamala should hook up
They’d talk so much word salad to each other that they’d never get around to consumating the relationship and a new Bravo show wiuld be created . . . Platonic Marriages of 90210
He could charge $15 for a coffee and the drive-up line would still be long. I don’t get it.
…” core purpose and reason for being.”
Money is both your “core purpose and reason for being”. He’s trying to make it sound like he’s given the world life itself. He’s been “giving back” and “paying it forward” and all those other meaningless lib phrases
My little act of rebellion is letting some Starbucks gift cards go unused for decades, forcing Starbucks to account for them over the years and lose money.
The mostest dangerous place in my small town is the Verizon parking lot. It sits next to a Starbucks. Those caffeine-crazed females who are in dire need of a fix race each other to be next in line. Pedestrians have no right-of-way. They’re just in-the-way.
I think he’s “leaning into it.”
Are we witnessing another case of “Go Woke, Go Broke”? Maybe they should hire Dylan What’s-Its_Name to do an ad to finish off what’s left of the company.
Pedestrians have no right-of-way. They’re just in-the-way.
That’s true of most females anywhere...they rarely courtesey stop [or even slow] for pedestrians.
Costco and Walmart are where I see it most.
I’ve seen more than a few young men in pick up trucks fly through parking lots unconcerned about pedestrians in the area. It’s not just women.
Who said it first?
Look both ways before stepping off the curb. Then run like hell.
Translation: Starbucks is circling the drain.
Most women and homosexuals are borderline retarded, monetarily speaking.
Socialized sheep.
Must wear Lululemon, must wear Ugg boots, must watch “degenerate show X”, must have Stanley cup, must…
No its not just women.
My experience is that its more them than even young men.
And, being from the south, they don’t finger wave when passing by either...tho I can see where that might be considered an “invitation”.
It is because they do not pay their employees enough. It is so obvious.
When I fling open my door and set to assembling my wheelchair at the curb, I can see the immediate effect it has on drivers. They slow down, they go wide sometimes, they stop unnecessarily. No one wants to be the guy that nails the wheelchair guy! Still, I bet it happens...
Disclaimer: Opinions posted on Free Republic are those of the individual posters and do not necessarily represent the opinion of Free Republic or its management. All materials posted herein are protected by copyright law and the exemption for fair use of copyrighted works.