They keep calling the Bud Light problem a “boycott” as if activists were sending emails and posting flyers. It’s not a boycott. Consumers have simply been turned off by that annoying pervert and his association with the product. Its that simple. It’s as if a bread company printed images of dog poop on its wrappers. No boycott would be necessary for their sales to plummet. That’s what is happening to Bud Light. The image stuck, and beer drinkers are disgusted by it.
I have many friends and relatives that decided never to buy InBev products ever again, myself included.
In fairness, I didn’t think it was drinkable before that.
It’s not a boycott. it’s a buycott. We’re not going backing regardless of what they do.
Exactly. I've been saying for some time now that it's not a 'boycott', it is a wildly successful rebranding of the product. Unfortunately for the company, normal people aren't interested in the new brand image.