[Billthedrill]

This is what they need to do, but bear in mind it took 20 years for them to build their brand this way. It took eight months for them to finally clear their marketing management out (yes, it's only been eight months) and it looks like the new marketeers have decided that rebuilding on the old model is going to be cheaper than rebranding, which it probably is.

There is, to be sure, a majority of their current market blissfully unaware of the boycott at all. These are people who never saw the Mulvany charade and are simply looking for cheap suds. If the new team can manage to drop the social manipulation and just sell beer they might have a chance, but it's going to take a while.

[MinorityRepublican]

but it's going to take a while.

They'll have to sell the beer at a loss in order to get their customers back. Then raise the price gradually.