I am not surprised.
Location, location, location.
The three Burger King locations within my general travels in my homw area are all in locations likely to get the least traffic, meaning you really have to want a Burger King meal to go where you’ll be able to get one. Most fast food shopping is not simply getting something you want, but also because it’s convenient. And if a Burger King is not among the most convenient and other fast food competitors are, then others are likely to get the fast food business.
On the other side of this issue every single one of the McDondalds locations in our area is in a convenient and high traffic area.
Maybe too many Burger King franchises have locations chosen because the land was cheaper than other possible locations in the area. And maybe the land was cheaper because it was a less desireable area for a fast food restaurant to be.
Correct on location. I know of TWO Burger Kings in my area that have closed. You had to really want BK in order to get there. Chick Fil A opened up across the street and their servers have all their teeth and don’t smell like pot.
The problem with BK is their franchise system.They have franchises that operate BKs in far flung states, unlike a franchise given for a certain region. If you own BKs in NY,FL, and other distant states you have to fly a distance to check on them, which you can’t check store quality often.