A lot of effort for such a short time. The other folks go up for days now. I'm trying to figure out why Bezos is still spending money for this suborbital effort--18 launches--compared to over 130 orbital launches by SpaceX.
Why sub-orbital? Well because that whole re-entry thingy gets to be a bit of a scorcher. The Bezos penis with windows is quite an accomplishment but it lacks the rigor of a re-entry vehicle from an orbit.
Probably because he thinks it will make him money.
I'm looking into this myself - I could probably afford a suborbital flight in a few years based on predicted prices. I probably won't be able to afford to go orbital (well, not without spending more money than I should). And if I can into space for even a few minutes, I will pay for it.
If you can get 1000 people to pay $100,000 for a suborbital flight, you'll make more money than 10 who pay a million to go orbital. There's going to be a market for both types of space tourism.
A fool and his money...
It was priceless to hear Shatner wax poetic after landing. He was genuinely emotional. That experience capped a life full of wonder and joy, no doubt.