Corporate America is gutless by nature. It is beholding to stock price and will always chose the road of least political resistance. Corporations will cave in the face of confrontations with social justice groups at least until consumer boycotts are effective in reducing their bottom lines for a significant period of time.
Precisely! They don't want to be "controversial". And the biggest triumph that the Left won is to be the arbiter of just what is "controversial".
It’s not about money, the boards of directors of major corporations are held by people who got degrees from universities who taught them this trash.
Every HR department is full of people who support Antifa. If it was simply about money, any corporation who bucked the trend by denouncing Wokeness and BLM would make a lot of money. In fact, a lot of companies have taken major hits for supporting this and they have only doubled down.
This is the result of the universities being lost decades ago and the elite of this country being indoctrinated in leftist ideology. Now, the left control all the levers of power.