[Vermont Lt]

My guess is the NBA is regretting starting this whole thing back up. They thought that the BLM crap would have people flocking to the TV to watch their games.

What they discovered is that their woke marketing people do not understand their own audience. The BLM crap on the sidelines, the badges on the coaches, and the stuff on the backs of the uniforms could, at best, be described as distractions. At worst, those things turned off a majority of their audience.

On top of that, their games came across as if they were a bad AAU tournament. (Anyone whose kids were half decent basketball players know exactly what I am talking about.)

AAU tournaments are only fun for the players and their parents. No one would watch them on TV.

The owners must be burning through cash. They are OK with putting a stop to it.

[Texas resident]

It’s not just the owners who are burning through cash, but the venues, vendors, and all the other ripple economy associated with the NBA.

Same with all the other woke professional sports.

[T.B. Yoits]

I believe you're right that the NBA misjudged their profits versus expenses with the modified season and miscalculated how many fans would boycott watching the games. The league will use fake racism as an excuse to shut down their failed season and not face penalties on their television contracts or be found in breach of contract.

Cowards...every last one of them.