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THE NBA GETS LOW RATINGS ON ITS RETURN
PowerLine ^ | 7/31/2020 | Paul Mirengoff

Posted on 08/02/2020 4:37:49 PM PDT by Sir Napsalot

The NBA resumed its season Friday night with two televised games. How were the ratings? Ethan Strauss of the The Athletic reports:

After a four-and-a-half month absence, tons of lead-up media coverage regarding the bubble, with little competition on the airwaves and a schedule specially constructed to deliver us the draw of Zion Williamson, Pelicans-Jazz garnered 2.1 million viewers. For context, that’s roughly 400,000 fewer viewers than the average audience of a TNT game in the 2011-12 lockout season. Notably, the NBA’s official Friday viewership news release did not mention the season’s opening game at all.

The more feted Lakers-Clippers matchup did better, but its 3.352 million viewers fell short of expectations, even adjusted for the fact that the game also aired on local RSNs. Basically, the Lakers-Clippers bubble opener roughly equaled the Lakers-Clippers season opener audience, only the latter was going against a World Series game. Baseball, despite all its controversies, managed an audience of 4 million for its Yankees-Nationals opener and 2.8 million for the Dodgers-Giants nightcap last week. For another comparison point, both season-opening NBA games in 2017 topped 4 million viewers.

(Emphasis added)

Why the poor ratings? Strauss tosses out a grab bag of possible explanations as to why more viewers aren’t tuning in:

Chalk it up to load management, post-Warriors hangover, China, cord-cutting, kneeling, whatever your pet theory is, but the bottom line is that the NBA has been losing on the domestic front.
I know why I didn’t tune in, and won’t ... the remainder of this season. It isn’t so much China and the kneeling. It’s more the expectation that the NBA isn’t going to settle for a nod to BLM before at at the start of the games, but instead will subject us to propaganda throughout the proceedings.

(Excerpt) Read more at powerlineblog.com ...


TOPICS: Society; Sports
KEYWORDS: basketball; blacklivesmatter; china; nba; noballsassociates; sjw; sports
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To: Sir Napsalot

I never knew that the NBA had reached
the level of the greatest power. The
only thing I kneel to.....


41 posted on 08/03/2020 12:36:20 AM PDT by Lean-Right (Eat More Moose)
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To: \/\/ayne

Yet the elite athletes are exempt from the effects of their chosen ideology.
Socialism/Communism is for the little people not the Socialist/Communist.
Same ol story, same ol song and dance


42 posted on 08/03/2020 3:45:28 AM PDT by griswold3 (Democratic Socialism is Slavery by Mob Rule)
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To: BlueStateRightist

I don’t allow these semi-literate prima donnas to do any thinking for me, or to direct or influence my life in any way. They are not role models for me, although some athletes in the past may have been. Nowadays few if any are worthy role models -NotChickenLittle


43 posted on 08/03/2020 3:59:44 AM PDT by griswold3 (Democratic Socialism is Slavery by Mob Rule)
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To: Sir Napsalot

I guess I’ll watch a few rounds of golf this season - sure not gonna give ratings to any of the other sports...


44 posted on 08/03/2020 4:06:30 AM PDT by trebb (Don't howl about illegal leeches, or Trump in general, while not donating to FR - it's hypocritical.)
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To: Persevero

The Patriot League already exists!

https://patriotleague.org/

I write about lacrosse and that is a big time conference in the sport:

https://patriotleague.org/index.aspx?path=mlax


45 posted on 08/03/2020 4:28:52 AM PDT by LRoggy (Peter's Son's Business)
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To: Sir Napsalot
Will the NFL learn and not go down the same anti-America path?
46 posted on 08/03/2020 4:34:29 AM PDT by newfreep
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To: martinidon

The NBA should move to China...


47 posted on 08/03/2020 4:44:27 AM PDT by GOPJ (Leo Terrell - Michael Shellenberger - Stephen Hsu - Bari Weiss .- Bernell Trammell - John Kass)
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To: Sir Napsalot

Ratings sucked.

How were the demos, anyone know...?


48 posted on 08/03/2020 4:49:10 AM PDT by mewzilla (Break out the mustard seeds.)
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To: mewzilla
This had a bit on the demographics...

NBA Returns to Strong Ratings on TNT

Great spin on the headline. But no wonder you have to hunt to find the info. It's not good.

49 posted on 08/03/2020 4:53:21 AM PDT by mewzilla (Break out the mustard seeds.)
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To: Sir Napsalot

Hey NBA and its employed millionaires, get bent mookabookers.
I am an American. Up yours.


50 posted on 08/03/2020 5:55:58 AM PDT by Joe Boucher ( Molon Labe' Baby, Molon Labe)
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To: Sir Napsalot

Let them go plays with their balls in Africa.

NBA: Nothing But Africans.


51 posted on 08/03/2020 6:01:11 AM PDT by CodeToad (Arm Up! They Have!)
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